The cost of an Amazon Prime membership could potentially rise next year and be a boon for the e-commerce giant's net sales, ...

The third format, dubbed “call to action,” includes interactive elements, such as “subscribe now” and “book an appointment,” which can be useful for brands that also offer services they don’t sell on ...

Amazon on May 12 announced several new ad formats for Prime Video, per details shared with Marketing Dive. The news was timed to the company’s second annual upfront presentation. A new pause ad format ...

Amazon reports its ad-supported Prime Video now reaches over 130 million monthly U.S. viewers, highlighting new advertising innovations.

Amazon's Prime Video on Monday said its ad-supported streaming service reaches more than 130 million U.S. customers, up from 115 million in 2024.