The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven't been super impressed by the Echo deals, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.

Amazon Prime Day 2025 is on, and we found the best Prime Day deals in every department to shop on the sale's third day. Save on Apple AirPods, Dyson vacuums, Lego sets, Coach bags, Oprah-approved favorites,

Unless you’ve been OOO for the past 24 hours with your phone on DND mode, you’re probably aware that it’s Prime Day. And you likely know that this year the event is four days instead of two. The sheer volume of sales is enough to make your head spin, and the extended time window probably has you wondering if the deals are changing each day.