Holding out for a new shaver? There's plenty on offer, including our top-rated Braun Series 9 Pro+ electric shaver – a hefty £280 off, plus you can pick up the Philips Beard Trimmer Series 9000 for just £85.26 (34% off). As ever, Amazon devices are reduced for Prime Day, including the new Kindle Paperwhite – down from £159.99 to £118.74 (26% off).

As of July 11, the Apple Watch Series 10 is down to only $279 — its lowest-ever price according to price tracker camelcamelcamel. This deal applies to all colorways with stock still available. We don't think this deal will stick around post Prime Day, so if you're considering upgrading, this is your moment.

For Prime Day Amazon is offering a whopping 43% discount on the Forerunner 255, bringing its price down to just $199 from its regular price of $349. This is the company’s best-selling product, and it has a 4.7 out of 5 rating and it can be purchased as a limited time offer that does not require a Prime membership.