MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Eleven Singapore is going all-in on nostalgia for its SG60 campaign, teaming up with local favourites such as SADSHRIMPS, ...

Salah and Wirtz Front adidas Campaign Ahead of Liverpool’s New Eraadidas reunites with Liverpool in fresh kit dealLiverpool’s ...

Liverpool’s return to Adidas for the 2025/26 season carries more than just commercial weight. After five years in Nike’s ...

Adidas has apologized for “any upset or distress caused,” after releasing an ad campaign for some retro sneakers based on a model first released during the 1972 Munich Olympics.

Adidas apologizes to pro-Palestinian model Bella Hadid amid criticism for picking her for its SL72 shoe campaign, which recalls the deadly 1972 Munich Olympics.

Adidas' new SL72 sneaker relaunch campaign caused more controversy than the company wanted, to say the least. The recently-announced initiative, which revived Adidas' SL72 design that debuted at ...

Bella Hadid is breaking her silence on Adidas’s controversial Olympic-themed ad campaign. The model said in a statement that she’s “shocked” by “the lack of sensitivity” that went into ...

Adidas removes Bella Hadid from an ad campaign and apologizes after backlash over the pro-Palestinian model’s role in promoting shoes tied to 1972 Munich Olympics.