Amazon, YouTube, and Netflix will be big winners as AI shakes up Hollywood, Morgan Stanley says. Their limited live sports ...

Generative AI on AWS is enhancing personalisation, accessibility and allowing better understanding of Prime Video media ...

Using Amazon Bedrock, a fully managed service from Amazon Web Services (AWS) for building generative AI applications, Prime ...

A star-studded pitch to advertisers. Amazon’s Upfront event was loaded with stars showcasing new projects for Prime Video. That included appearances by Michael B. Jordan, discussing a new Creed ...

The cost of an Amazon Prime membership could potentially rise next year and be a boon for the e-commerce giant's net sales, ...

At an event Tuesday aimed at showcasing the capabilities of its web services division, Amazon announced it would invest an additional $100 million in the AWS Generative AI Innovation Center.

BoA analysts suggest the longer shopping event reflects improvements in Amazon's robotics, AI, and inventory placement efforts. The company has been growing its suite of AI-powered shopping tools, ...