BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

A new NIL deal signed by BYU basketball freshman AJ Dybantsa has increased his valuation to an astounding number.

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...

As the No. 6 BYU Cougars men’s basketball team prepares to face the No. 2 Alabama Crimson Tide in the Sweet Sixteen round of the NCAA college basketball tournament, one of their stars is making ...

BYU Cougars college basketball star with famous heritage celebrates his team in the Sweet Sixteen with creative Tater Tots NIL partnership. Maddy Hudak | Mar 27, 2025 Isaiah J. Downing-Imagn Images ...

Smith added that as of Feb. 23, around 85 companies have made NIL deals with over 700 BYU athletes. While the team-wide deals were some of the first of their kind, they are no longer unique.

A deal BYU has made available to its football players could test how much allowing athletes to be compensated by outside companies for name, image and likeness can be used as a competitive advantage.

BYU’s deal is with Built Brands, LLC and, according to the press release from BYU in August, is set up so that “Built’s individual NIL agreements with BYU players include compensation to all ...

BYU’s Richie Saunders has an NIL deal that Napoleon Dynamite would very much approve of. The junior forward Saunders led the way for BYU in their Round of 64 victory over VCU on Thursday.