Away from Boulder and out of the public eye for much of the offseason, Coach Prime was as charismatic as ever at Big 12 Media ...

Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

MLB All-Star Week is headed to Atlanta this weekend, and a super-limited Nike sneaker will drop among the festivities to ...

The Diamond Turf 1 has multiple impressive colorways, but none deviate from the original design more beautifully than the ...

Colorado Buffaloes coach Deion Sanders has blended sports greatness with cultural influence—and the king of options is back ...

Nike also began a partnership with Coach Prime’s eldest son and social media creator Deion Sanders Jr. on his version of the Diamond Turf 92 signature shoes.

LeBron James and Deion Sanders have teamed up with Nike for a special edition sneaker, merging the legacies of two of the ...

Deion Sanders had a personal falling-out with Nike years ago but is now working at a college that requires him to wear the shoe company's apparel. Sports newsletter 🏈's best, via 📧 Studio IX ...

Deion Sanders is widely known as a powerful motivator for his players, just as he once was for his teammates during his ...

Nike has done an excellent job of telling stories from Sanders' Hall of Fame career to a new generation of fans through his retro shoes. So far, colorways have dropped for the Atlanta Falcons, San ...

Deion Sanders and Nike are back together again after divorcing many years ago when their relationship turned sour and left him feeling unappreciated. Nike confirmed the reunion Saturday in an ...

In 1993, at Deion Sanders’ athletic peak, Nike created Deion’s signature line appropriated dubbed, “The Nike Air Diamond Turf," as it was both baseball shoe and football shoe.