If you’ve invited members of a DM chat to a Blend, then when you tap the Blend icon in a chat, Instagram will show you Reels that are suggested for people in the group. You can set up a Blend in a one-on-one conversation or in group chats, and the Blend feed will refresh with new content every day.

The new feature creates invite-only shared Reels feeds in DMs, giving users a way to swap content and discover each other’s tastes. When it comes to sharing Instagram Reels with friends, the process of three taps to get a Reel from A to B can feel surprisingly tedious.

The new feature shows Reels your friends like, and hopes you like them, too. Meet Instagram's newest feature: Instagram Blend.