Super Bowl commercial likability, what DeepSeek means for marketers, macroeconomic news and data in a nutshell, and more.

The Super Bowl spot is just part of the media mix promoting the Chocolate Lava Big Cup. Reese’s introduced volcano imagery as ...

Geico, one of the nation’s largest auto insurers, has launched a review to expand its creative agency roster, Ad Age has ...

There will be no shortage of Super Bowl ad rankings and metrics in the coming days, especially the day after the game, when ...

The league is teaming up with over 150 creators—including several from outside the U.S.—to capture content surrounding the ...

Among the notable campaigns for Jan. 31: four Super Bowl spots along with new campaigns for Angry Birds, Heinz U.K. and Major ...

The Muppets ad will air in the fourth quarter of the game; the campaign will include streaming, online video, audio and paid ...

Smoothie King hired Claudia Schaefer as chief marketing officer, bringing her back into the quick-service space after an ...

Before Q4 2024, Adam implemented ezID to integrate first-party data identity protocols. Almost immediately, his revenue per session (RPS) jumped by 21%. He soon discovered that advertiser platforms ...

Shane Gillis, Post Malone and Peyton Manning bring dad energy to the cul-de-sac as ailing Bud Light seeks to recover its classic humor.

So, if not joy, then what else? A brand can be positive as long as it also has a reason to be, but other emotions can get us to engage. Confrontation, vulnerability, mockery, anxiety and brutal ...

Direct-to-consumer cookware brand HexClad is running its first-ever Super Bowl commercial with a spot featuring Gordon Ramsay and Pete Davidson.