Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

Yahoo’s endorsement could drive further adoption of the data transparency labels throughout the programmatic ecosystem after ...

Meta and Mozilla's browser-based attribution system for web ads – Privacy-Preserving Attribution (PPA) – increases privacy ...

CTV transparency remains a flashpoint between advertisers and broadcasters. Plus: the chronic mislabeling of instream video.

Universal opt-out mechanisms – like a legally mandated version of Do Not Track – are about to start getting more attention ...

Navigating the world of data and identity partners can feel like scrolling through a dating app: In a sea of options, only a ...

Criteo's Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in ...

IAB CEO David Cohen says don’t hold your breath on that overarching federal privacy law being passed any time soon.

Senator Ron Wyden, speaking Sunday at the IAB Annual Leadership Meeting in Palm Springs, detailed his stance on data privacy, ...

DSPs have been slow to adopt a new signal for classifying online video. Even Google, which has adopted the new spec, is ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating ...

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...