Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.

Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users.

OpenAI launched ChatGPT Search in October 2024 and then made it free for all users in mid-December. Now, you don’t even need an account to use ChatGPT Search. How ...

Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad ...

Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

Google Search is now offering detailed shopping for product queries in the AI Overviews. Google will first give you a summary answer, which you can then expand, which will provide a super long and ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.