My film data work is all about understanding how the industry really works - helping filmmakers get their films funded, seen, and made. I also consult Guinness World Records on movie-related records.

Theatrical cinema is evolving. Shrinking windows, hybrid releases, premium formats, event films, Gen Z trends, and AI-driven ...

If you are familiar with horror movies, you probably already recognise their popularity and financial success. But when you ...

So, here’s a guide to making the most of SXSW - navigating the chaos, seizing opportunities, and connecting with the people ...

Note: This week I will be at the Berlin Film Festival and European Film Market. If you want to grab a coffee, drop me a line. Last year I published a study which showed that sex on screen has declined ...

Whether you're a first-time filmmaker or looking to refine your understanding, this article goes through through each stage ...

But when it comes to horror movies, that’s not always the case. In fact, higher budgets in horror can sometimes m ...

A $5 million horror film can sit at the sweet spot between indie grit and Hollywood polish, proving you don’t need a ...

The Academy Awards have long been scrutinised for their handling of gender representation. The four acting categories are divided by gender (“Actor” / “Actress”), whereas all other awards are ...

The most comprehensive case study of the horror genre ever. The horror genre dissected, analysed and laid bare. Using data on every horror film ever made, a data-driven dive into everything from ...