It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the ...

Advertisers and publishers often act like sworn enemies. Our failure to prioritize collaboration and build positive value has been our collective downfall.

Now that Teads and Outbrain are one, the vision is to be a "full-funnel platform for the open internet.” But what does that ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

What’s in the tea leaves for the FTC's new chair Andrew Ferguson, who took over in January? Kyle Kessler of Womble Bond Dickinson, weighs in.

There are a great many things to be learned when making the jump from regional favorite to national brand. Just ask Dawn ...

Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Setting price floors can unlock additional revenue. But only by setting the “right” floor for any given impression can you increase and not harm yield.

Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during ...

The curation debate is missing a critical piece: standardized reporting. Without it, curation risks leaving publishers in the dark about its actual value.