Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to be seen how ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the ...

Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at ...

While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR ...