Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

Most Americans say they don't think the government should punish companies for political stances; they also say tech companies should be responsible for removing misleading content, and they affirm ...

Learn how generative AI, user-generated content, AR/VR, and emerging platforms l are transforming social media.

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Learn how to boost B2B webinar engagement with these three best-practices that will affect how many people sign up for and ...

Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, ...

Consumers in the United States say Google and Netflix are the most "simple" brands, according to recent research from Siegel+Gale. The report was based on data from a survey conducted in July 2016 of ...

Discover how generative AI is transforming SEO practices, from content creation to voice search optimization, without losing ...

Martech - Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Advertising & Promotions - Social media and digital display/video are the top media channels marketers plan to increase spend ...