Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Customers complete multiple micro-conversions before they reach a point where they are comfortable making a purchase. Learn more about micro-conversions here.

Artificial Intelligence - This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Discover the transformative power of microlearning in corporate and marketing training. Learn how bite-sized content enhances skill acquisition and drives results for marketing professionals.

Repurposing content is a smart way to maximize its value and reach a wider audience. Learn 9 ways to tell what content is worth repurposing, and how to do it.

MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan ...

Referral marketing lets your customers do the promotional work for you by recommending your product or service. Learn 9 ways to get referrals.

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Helping potential buyers through their buying journey takes a blend of tactics and the right content for each stage. Explore four content types and their impact during that journey.

Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and manufacturers. Learn its benefits and best-practices.

Doing more with less in marketing can increase impact, build resilience, and pave the way for meaningful long-term growth. Take these six steps to navigate with constrained resources in tough times ...