MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

Measurement Get cross-media measurement metrics for ads and content Audiences are everywhere, all the time, which means measurement should be, too. Nielsen ONE delivers comprehensive, deduplicated ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

Disney and NBCUniversal Also Gain Share NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

A look at Hispanic media consumption While Hispanic audiences spend less time with traditional media than the general U.S. population, they’re tuning in to sports in big numbers. According to Nielsen ...

Nielsen Ventures Supporting the growth of new and disruptive businesses. Innovation fuels success. Powerful data fuels emerging technology. That’s why Nielsen invests in and helps launch early-stage ...

For more than 50 years, Nielsen has provided businesses around the world with critical insight into consumer behavior—and our panels make this possible. A panel is a group of people that we’ve chosen ...

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower ...

The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households ...