MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Salah and Wirtz Front adidas Campaign Ahead of Liverpool’s New Eraadidas reunites with Liverpool in fresh kit dealLiverpool’s ...

Liverpool’s Adidas Era Begins with Nostalgia and Style for 2025/26 SeasonNew Partnership Brings Fresh IdentityLiverpool’s ...

Three stripe fever! Why every single Londoner is wearing Adidas right now - Noticed an uncanny amount of Adidas stripes while ...

Adidas’ new “Superstar, The Original” campaign brings together cultural icons like Missy Elliott, JENNIE, and Samuel L.

Superstar' back into the cultural spotlight with a bold reminder that the original streetwear icon isn’t just a throwback.

Bella Hadid is breaking her silence on Adidas’s controversial Olympic-themed ad campaign. The model said in a statement that she’s “shocked” by “the lack of sensitivity” that went into ...

From a starry new Adidas Originals campaign to a collaboration between Troye Sivan and Henry Zankov, this is all the latest ...

Adidas has apologized for “any upset or distress caused,” after releasing an ad campaign for some retro sneakers based on a model first released during the 1972 Munich Olympics.

Adidas apologizes to pro-Palestinian model Bella Hadid amid criticism for picking her for its SL72 shoe campaign, which recalls the deadly 1972 Munich Olympics.

GloRilla models in adidas merch collection GloRilla continues to rise in both the music and fashion worlds. The Memphis ...