Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...

A new NIL deal signed by BYU basketball freshman AJ Dybantsa has increased his valuation to an astounding number.

BYU Cougars college basketball star with famous heritage celebrates his team in the Sweet Sixteen with creative Tater Tots NIL partnership.

BYU quarterback Jake Retzlaff is transferring after a tumultuous few months that included being named in a civil sexual assault suit that was later dismissed. Retzlaff ...

Fanatics and Fanatics collectibles are set to partner with incoming BYU freshman AJ Dybantsa in one of Fanatics “most ...

These landmarks set a precedent for how future high school athletes can position themselves in the new world of NIL (Name, Image, and Likeness) marketing.

Cooper Flagg reportedly earned a staggering amount of money at Duke. Who could be next in line? Here are the 10 most valuable men's college basketball players, per On3.

BYU star freshman AJ Dybantsa signs an eight-figure NIL deal with Fanatics. Learn how this major partnership impacts BYU basketball and his NBA future.