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According to a statement shared by the company’s Brand Ambassador John Heald, Carnival Cruise Line will listen to its guests before implementing changes to its loyalty program. As announced earlier ...

Carnival (CCL) stock slipped on Monday after the cruise line company announced controversial changes to its loyalty program.

Although the cruise line is facing even bigger issues now, Carnival has come up with a solution for one loyalty program problem that passengers will appreciate.

Meanwhile, the company’s profitability may see a significant expansion in the long term thanks to its new loyalty program, Carnival Rewards, which will take effect in June 2026.

CCL is overhauling its loyalty program to reward total spending, aiming to boost long-term guest value and pricing power.

Carnival Cruise Line is revamping its loyalty program, offering more points and financial incentives for onboard spending starting next summer.

Carnival Corporation & plc CCL is embarking on a significant transformation of its customer loyalty strategy with the upcoming launch of “Carnival Rewards” in June 2026. The new initiative reflects ...