Carl's Jr is relying on two things to make its pricy Super Bowl commercial pay off with viewers: a scantily clad Alix Earle and the offer of a free post-game burger.

Carl’s Jr. is back to their old vibes with their new Super Bowl commercial. It has been eight years since we last saw one of their “burgers and bikinis” ads, but they’ve brought them back for 2025. Previously, names like Heidi Klum, Kim Kardashian and Paris Hilton have been the lead for Carl’s Jr.

Alix Earle in Carl's Jr. ad Source: Carl's Jr. The NFL said the person was part of the 400-member field cast and had hidden the flag on himself before the halftime show began Sunday night. The president lashed out at the pop star on his social media website.

Influencer Alix Earle is the latest to star in a racy ad for the fast food chain, following the likes of Kim Kardashian and Paris Hilton

TikTok star Alix Earle has become so popular that she's already starring in Super Bowl commercials. Earle revealed a few days ago that she'll be in the Carl's Jr. commercial on Super Bowl Sunday to promote their "Hangover Burger.

Carl's Jr. is bringing back bikinis to sell burgers years after abandoning sexy ads, best exemplified by its Paris Hilton car washing commercial.

For fans who may be paying the party penalty, Carl's Jr. is here to save the day. We know it should be a national holiday, but instead, the day after the big game is the unofficial Carl's Jr. National Hangover Day and social media powerhouse Alix Earle is going to help us all get through it with a FREE Carl's Jr.