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We are excited to join forces with Patricof Co,” said Adam Blumenfeld, CEO, Varsity Brands. “With P/Co’s consumer insights ...

The New Balance 471 draws inspiration from 1970s running heritage and used premium materials for a new casual shoe.

The WNBA has been doing about as well as it ever has right now, thanks in part to a new wave of stars that includes Caitlin ...

An exciting new spin on women’s basketball tipped off Jan. 17 when Unrivaled, a 3-on-3 league, had its debut game in the league’s new custom built stadium in Miami, Florida.

We are still in the middle of conference tournament season, but the major conference tournaments have wrapped up and given us ...

WNBA player and SI Swimsuit model Cameron Brink can attest to this as she celebrates four years with her fiancé Ben Felter.

Varsity Brands, the leading platform for team Sport and Spirit solutions through its divisions BSN SPORTS and Varsity Spirit, ...

When Jaylen Brown won the NBA title with the Boston Celtics, many proclaimed he had won in life. The superstar had etched his ...

Rangers stand on the brink of history as the US takeover deal to take over at Ibrox edges closer to completion. News broke in ...

Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV ...

Cameron Brink rules the court in the WNBA, but the Los Angeles Sparks star also has an active life outside of sports. Brink ...