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Negative stories about Rogers Stadium are ‘branding poison’ for the sponsor, marketers say
As a marketing expert, Markus Giesler was aghast after hearing Coldplay frontman Chris Martin blast Toronto's brand new Rogers Stadium onstage.
Marketers say Rogers Stadium woes are 'branding poison' for the sponsor
Coldplay's frontman Chris Martin blasted Toronto's brand new Rogers Stadium onstage during their show on July 7. When he took ...