Chinese fast-fashion brand Shein re-enters India after five years, partnering with Reliance Retail. The deal mandates local data storage, ensuring customer data security.

Shein, the Chinese fashion behemoth, has re-entered the Indian market after a five-year hiatus. The company was previously banned by Delhi due to data security concerns amidst geopolitical tensions. With its app re-launched on Friday night,

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after