The Super Bowl spot is just part of the media mix promoting the Chocolate Lava Big Cup. Reese’s introduced volcano imagery as ...

Super Bowl commercial likability, what DeepSeek means for marketers, macroeconomic news and data in a nutshell, and more.

Geico, one of the nation’s largest auto insurers, has launched a review to expand its creative agency roster, Ad Age has ...

The league is teaming up with over 150 creators—including several from outside the U.S.—to capture content surrounding the ...

Smoothie King hired Claudia Schaefer as chief marketing officer, bringing her back into the quick-service space after an ...

The Muppets ad will air in the fourth quarter of the game; the campaign will include streaming, online video, audio and paid ...

Among the notable campaigns for Jan. 31: four Super Bowl spots along with new campaigns for Angry Birds, Heinz U.K. and Major ...

Shane Gillis, Post Malone and Peyton Manning bring dad energy to the cul-de-sac as ailing Bud Light seeks to recover its ...

Agency news to know this week including Alaska Air Group’s roster, Terri & Sandy’s anti-holding company take and more.

From the temporary TikTok ban to Congressional hearings about mental health to Mark Zuckerberg’s comments about “masculine energy,” there’s a lot of bad mojo around social ...

Direct-to-consumer cookware brand HexClad is running its first-ever Super Bowl commercial with a spot featuring Gordon Ramsay and Pete Davidson.

So, if not joy, then what else? A brand can be positive as long as it also has a reason to be, but other emotions can get us to engage. Confrontation, vulnerability, mockery, anxiety and brutal ...