RAPP MENA’s Curtis Schmidt writes on leveraging data-driven creativity to capture attention and reach audiences in the region ...

With 55 years of experience in the advertising industry, Saadeh was a trailblazer when the industry was still being ...

Visa’s Tarek Abdalla says that with millions of social commerce transactions happening every single day, trust is table ...

The Marketing Society community continues to grow and now has more than 550 members in the GCC, marking 360 per cent growth ...

Subscription video on demand (SVOD) platform, Starzplay has partnered with BytePlus to introduce AI-powered features like ...

TikTok, Kinda Ibrahim talks about the shift toward ultra-personalisation, and how platforms are ensuring safety.

Big Group will offer integrated marketing communications, events and experiential activations, brand strategy, and AI, AR and ...

Nissan KICKS Starters offers students the opportunity to create real campaigns and win fully funded scholarships for a master ...

In today's world of AI creativity, it's natural to wonder if human ingenuity is being sidelined says Aramex's Mike Rich ...

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing ...

"Volvo has transformed the way stories are told, delivering a film that is visually stunning and executed with agility," ...

Ford Middle East partnered with creative agency VML and global production house Crater to bring the newest variation of its F ...