Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

B2B marketing news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior.

Marketing artificial intelligence (AI) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Customer experience news, information, and how-to guides. Learn how marketers are focusing on building great CX and Customer Experiences.

Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty.

Marketing analytics news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. This gives marketers an advantage as they ...

Learn how to build and test hypotheses to bolster a scientific approach to performance testing.

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which ...

7 ways to boost customers’ emotional connection and loyalty with your brand Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships.

R is a programming language and software environment primarily used for statistical computing and data analysis. It is widely recognized for its powerful data manipulation capabilities, extensive ...