Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of ...

About Gene De Libero Gene has been a Martech Healer for over three decades, inventing the future while helping organizations and leaders 'Ride the Crest of Change.' A serial entrepreneur since his ...

Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the ...

If your value prop sounds like everyone else’s, you’ve already lost Here's how to pressure test your value proposition and craft messaging that converts.

What is a ‘martech stack?’ The term martech stack refers to the collection of platforms and software applications used to create, execute, manage, orchestrate and measure the results of marketing ...

Discover cutting-edge marketing technologies that can help you boost ROI, deliver powerful customer experiences, and drive company-wide success.

Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior.

Integrated customer data is a competitive edge. Find out how to craft use cases that turn disconnected insights into real results.

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which ...

B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective.

The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology. In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing ...