Yahoo’s endorsement could drive further adoption of the data transparency labels throughout the programmatic ecosystem after ...

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

Meta and Mozilla's browser-based attribution system for web ads – Privacy-Preserving Attribution (PPA) – increases privacy ...

CTV transparency remains a flashpoint between advertisers and broadcasters. Plus: the chronic mislabeling of instream video.

DSPs have been slow to adopt a new signal for classifying online video. Even Google, which has adopted the new spec, is ...

IAB CEO David Cohen says don’t hold your breath on that overarching federal privacy law being passed any time soon.

Criteo's Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in ...

Senator Ron Wyden, speaking Sunday at the IAB Annual Leadership Meeting in Palm Springs, detailed his stance on data privacy, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating ...

Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel's ...