Amazon has lifted its ad spending on Elon Musk’s X (formerly Twitter), with CEO Andy Jassy reportedly personally involved in the decision. A report in the Wall Street Journal, citing anonymous ...

Ipsos has acquired Whereto Research, a key player in public sector research in Australia. The market research giant said it heralds an exciting leap forward and new standards of excellence for the ...

Former AJF Partnership ECD Scott Walker has officially launched his new agency, Ferocious, and is plotting a different approach. Walker said that Ferocious is setting out to be the industry leader ...

Emma Jane Edwards, formerly Today The Brave’s head of communications, has upped sticks and moved to Darwin. She has started a new role as executive manager, marketing, communications and ...

James Fitzjohn, founder and director at independent strategy consultancy, Brew, explains how the marketing industry can better utilise management consultancy principles to deliver more successful ...

Unless you’ve been living under a rock, you’ll likely know all about the baffling changes coming out of the US at the moment. Bryden Campbell, founder and MD of brand and workplace consultancy ...

Special PR has appointed Jessica McColl as its new head of brand experience. Bringing over two decades of creative and experiential expertise, McColl will lead the agency’s experiential division ...

Hellmann’s Mayonnaise has pulled off a nostalgic touchdown with its latest Super Bowl commercial, “When Sally Met Hellmann’s,” celebrating the 35th anniversary of When Harry Met Sally by ...

Microsoft’s search news and advertising revenue climbed by 21 per cent in the final quarter of 2024, the company has revealed in its latest investor filings. “The investments we have made in ...

Tennis Australia has announced a two-year partnership with Culture Amp, naming the company its official Employee Experience Partner and new team sponsor of the Australian Davis Cup and Billie Jean ...

Vodafone has doubled its network coverage around the country and Thinkerbell has created a laugh-filled campaign to talk it up. Paul Swann, chief creative tinker at Thinkerbell said of the new ...

Droga has notched another big win—David Droga, that is, rather than his eponymous advertising agency. Droga had been going through a court battle with Waverley Council over his plan to build a ...