Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the competitiveness of ...

Today’s media landscape is complex. Americans continue to spend a significant amount of time with media, devoting 70 hours a week (or 10 hours a day) across all devices in the first quarter of 2024.

Is your marketing mix ready? Discover key cross-media trends to inform your 2025 planning.

With a buying power projected to reach an estimated $2.1 trillion by 2026 1, the economic influence of Black consumers in the U.S. is undeniable. Black Americans are not just a market segment—they are ...

This year’s International Women’s Day theme #accelerateaction puts the spotlight on how women are driving change around the world. With 2024 being the warmest year on record for the U.S., climate ...

The NFL’s Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and streamed on Tubi and NFL digital properties, continues to set new marks. According to Nielsen’s new Big Data + Panel “Reach” ...

Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...

Sydney – February 11, 2025 – Nielsen today announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the company’s newly established Custom ...

NEW YORK, February 20, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and TransUnion (NYSE: TRU) have expanded their relationship to improve accessibility to advanced ...

Jessica Holscott joined Nielsen in February 2025 as Chief Financial Officer, leading Nielsen’s global finance organization. As CFO, Jessica will oversee all of Nielsen’s financial activities across ...

NEW YORK – March 5, 2025 – An estimated 36.6 million people watched President Donald Trump’s address to a joint session of Congress on Tuesday, March 4, according to Nielsen. Viewership peaked from ...