Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds this year. So what were the top smartphone apps and operating systems this year?

At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with ...

Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to provide the media industry with an accurate view of who’s using them.

Diverse, Young and Informed: Today’s Growing News Audience More and more, as we navigate through COVID-19, unprecedented political and social unrest, unpredictable weather events, and now a big ...

For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been higher, which adds new layers of nuance on the road to finding new growth.

A surge of viewership for broadcast dramas, sports and new streaming content pushed total usage of TV up 1.3% compared with December.

2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. Here's a recap of the most watched original shows, ...

Millennials are not a uniform, homogeneous group with a common set of beliefs, technologies and behaviors. And as such, their media consumption behaviors vary by life stage.

Access is one of the most important issues for the channels to get a higher share of the advertising cake. Reach measurements, which have been going on for years, were first measured by the number of ...

An estimated 33.8 million people tuned in to watch coverage of the 2021 inauguration of Joe Biden as the 46th President of the United States, from approximately 10 a.m. ET to 4 p.m. ET.

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...