We are proud to be awarded the No. 20 spot on the prestigious DiversityInc list of the 2020 Top 50 Companies for Diversity. Nielsen was also named No. 12 for Employee Resource Groups (ERGs) and No. 6 ...

The Nielsen Daily Digital Content Ratings (DCR) report highlights the significant impact the Olympics had on news website traffic in Australia. During the games, Australia’s leading news sites ...

Because our business is rooted in helping clients better understand the science behind what’s next, we are sharing what we are learning about diversity and inclusion in our third annual Diversity & ...

Amilcar Perez is the Chief Revenue Officer (CRO) for Nielsen Audience Measurement, where he leads a global team responsible for customer retention, customer growth, new customer acquisition, revenue ...

Adding CTV coverage to Ad Intel, Nielsen’s comprehensive source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns.

With Americans eager travel as COVID restrictions are lifted, advertisers can lead the industry by riding the wave of this growing consumer optimism.

In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.

Nothing illustrates Americans’ resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and ...

Whether we’re in the car, at work, working out or surfing the web, Americans love listening to music. According to the Music 360 2015 report, Nielsen’s fourth annual study of U.S. music listeners, 91% ...

The U.S. retail landscape is growing increasingly challenging, and fast-moving consumer goods (FMCG) companies are facing mounting pressure to prove the ROI of their ad campaigns. And with growing ...

Digital adoption is sweeping the globe. The uptake of mobile devices and increasing access to the internet have huge ramifications for businesses in all industries. Retailers can’t afford to ignore ...

This edition of the Nielsen Total Audience Report provides the latest in media consumption trends. At 11 hours and 45 minutes, U.S. adults are spending nearly half their day connected to media.