Through the lens of Midea and Yili, this session uncovers the strategies, challenges and opportunities behind successful globalisation journeys of Chinese brands stepping onto the international stage.

WARC’s unparalleled expertise and 40-year track record in harmonising, aggregating, verifying and evaluating data, helps you optimise your media effectiveness.

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide.

There is a significant gap between the importance business-to-business (B2B) leaders attach to brand governance and their real-life capabilities in this area, research from NewtonX and WARC has found.

Apple, the Cannes Lions Creative Marketer of the Year, believes AI will be “the best creative partner” the industry has seen but it can never supplant human creativity.

This article advises how to identify spending patterns based on siloed strategies, pursue both “brand” and “performance” advertising, and generate the 'multiplier effect' in the context of Chinese ...

Marketers are positive about the role of retail media in their media plans; however, some signals suggest the channel is suffering a few growing pains that need to be addressed. As the retail media ...

This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

Explores how an evolving measurement approach, one that embraces real-world data nuances, can help marketers make confident decisions, even when perfect certainty isn’t possible. Marketers are ...

Britannia NutriChoice, a biscuit brand, launched an innovative campaign in India to educate consumers about its unique selling proposition of 100% wholewheat biscuits, leveraging the trusted medium of ...

The NHS (National Health Service) Blood & Transplant's "Waiting to Live" campaign aimed to increase the number of registered child organ donors in the United Kingdom, addressing a critical shortage in ...