Eddie Hearn spoke about this during a recent interview with The Stomping Ground where he reacted to the news of TKO’s involvement. Hearn said whilst he welcomes them into the sport, he believes that this move proves what a strong position boxing is in right now, rather than the idea that it needs “fixing” to some degree.

Matchroom Boxing's Eddie Hearn got honest about the new boxing promotion headed by Dana White and Turki Alalshikh.

White and TKO have partnered with chairman of Saudi Arabia’s General Entertainment Authority, Turki Alalshikh, to launch a new boxing promotion, Ring Magazine announced Wednesday. The executive leadership will be anchored by White and WWE president Nick Khan.

Promoter Eddie Hearn says he is content if his relationship with Turki Alalshikh ends due to The Ring joining forces with Dana White and TKO.

Canelo Alvarez shares his reaction to UFC CEO Dana White, TKO, and Turki Alalshikh partnering for a new boxing promotion.

Turki Alalshikh, Dana White’s boxing partner, invokes Muhammad Ali’s legacy to counter criticism about the new league’s lack of history.

After years of speculation, Dana White has entered the boxing game. White is set to be a part of the executive leadership of a new boxing promotion that is a partnership between Turki Alalshikh, Sela and TKO Group Holdings, Inc., the three parties announced on Wednesday.

The boxing league formed by UFC CEO Dana White and Turki Alalshikh could reportedly kickoff as soon as September.

The undisputed king of boxing promotion, Eddie Hearn, may have some competition on his hands after the breaking news that UFC CEO Dana White is entering the boxing promotion game alongside Saudi Arabian promoter Turki Alalshikh.