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Astronomer’s Response to Its CEO’s Viral Scandal Is The Most Brilliant Thing I’ve Seen Yet

It’s one of the biggest challenges any company could face, and Astronomer’s response is one of the smartest moves I’ve seen yet.

· 54m

Former Astronomer CEO May Sue Coldplay Over Viral Kiss Cam Moment

· 1d · on MSN

Gwyneth Paltrow Is Astronomer's ‘Temporary Spokesperson' After CEO, HR Chief Resign Following Coldplay Kiss Cam Scandal

· 7h

Astronomer's 'clever' PR move embracing CEO scandal - featuring Gwyneth Paltrow

The US tech firm whose CEO and chief people officer resigned after being caught on camera embracing at a Coldplay concert has released a tongue-in-cheek promotional video featuring Gwyneth Paltrow as...

· 23h

Gwyneth Paltrow’s latest role is ‘very temporary’ Astronomer spokesperson

· 2h

The Coldplay kiss cam affair: a cautionary tale

· 21h

Gwyneth Paltrow offers a tongue-in-cheek video as Astronomer’s Coldplay fallout continues

“Thank you for your interest in Astronomer,” said Paltrow, the ex-wife of Coldplay frontman Chris Martin, in a video posted by Astronomer Friday night.

· 18h

Astronomer pivots from scandal to strategy with surprise Gwyneth Paltrow ad

· 20h

Gwyneth Paltrow Pokes Fun at Viral Coldplay Kiss-Cam Drama as Astronomer's 'Temporary Spokesperson'

BBN Times49m

From Coldplay Kiss Cam Scandal to Clever PR: Astronomer Turned a CEO Scandal into a Brand Awareness Campaign with Gwyneth Paltrow

Rather than shying away from the controversy, Astronomer turned the narrative around with a bold and humorous PR campaign featuring Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin.

5don MSN

Interim Astronomer CEO embraces company's public spotlight in wake of Kiss Cam controversy

After former CEO Andy Byron and Chief People Officer Kristin Cabot were caught embracing on Coldplay's kiss cam, the interim head of the company says the fallout isn't all bad.

Coldplay Kiss Cam triggers 'formal investigation' into Astronomer CEO Andy Byron and HR head Kristin Cabot

Coldplay concert Kiss Cam captures Astronomer CEO Andy Byron with HR chief Kristin Cabot, sparking company investigation.

4don MSN

The Coldplay 'kiss cam' situation underlines a lesson I learned as a 15-year-old cheerleader

The former Astronomer CEO just learned a tough lesson about social media and life. Like a lot of Gen Zers, I knew this already. I learned it at 15.