STOCKHOLM (Reuters) - H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters.
H&M CEO Daniel Erver emphasizes the need to enhance quality and trendiness of their clothing to stay competitive in the fast-fashion market. The retailer is investing in marketing strategies ...
Daniel Erver, who was appointed as the Hennes & Mauritz boss last January, said he is confident the group is “on the right track”. The company reported that sales grew by 3%, in local currency ...
its CEO Daniel Erver told Reuters. In his first year as CEO, Erver has spearheaded investments in marketing to boost the H&M (HMb.ST), opens new tab brand's appeal, as well as a push to speed up ...