Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...

Will Astronomer's Andy Byron try his luck in court by suing Chris Martin's Coldplay and event organizers for the viral kiss ...

Nearly a week after American Eagle released its new ad campaign with Sydney Sweeney, many are still dissing or discussing it, ...

The ad agency behind Astronomer’s recent video featuring Gwyneth Paltrow is Maximum Effort. On July 28, the agency shared an ...

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

Pete DeJoy also thanked the team at Maximum Effort for their remarkable work with their "very temporary" spokesperson.

It came together very quickly,” a source tells PEOPLE of the video, which Ryan Reynolds' Maximum Effort also worked on ...

In a viral twist worthy of a movie plot, tech firm Astronomer found itself at the centre of Coldplay’s infamous “kiss cam” ...

Astronomer CEO Pete DeJjoy in his latest message revealed that they not only roped in Gwyneth Paltrow but also actor Ryan ...

Paltrow has gotten in on the joke in the wake of the now viral kiss cam moment at a Coldplay concert in Boston, where former ...

Astronomer, the tech company that employed the CEO and head of HR caught in a clandestine clinch at a Coldplay concert recently, is capitalising on its unlikely sudden fame by bringing in Gwyneth ...

The Hollywood stars assisted the tech firm stung by a concert public-relations crisis.