Before Q4 2024, Adam implemented ezID to integrate first-party data identity protocols. Almost immediately, his revenue per session (RPS) jumped by 21%. He soon discovered that advertiser platforms ...
From the temporary TikTok ban to Congressional hearings about mental health to Mark Zuckerberg’s comments about “masculine energy,” there’s a lot of bad mojo around social ...
So, if not joy, then what else? A brand can be positive as long as it also has a reason to be, but other emotions can get us to engage. Confrontation, vulnerability, mockery, anxiety and brutal ...