Among today’s creative highlights, Gap delivers another captivating dance number, this time with Parker Posey; Quaker Oats ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Agencies are embracing AI video tools including Kling and Hailuo along with the likes of OpenAI’s Sora and Google’s Veo 2.

Numerous surveys (including one by Gallup) show that trust in institutions is fading, but authentic consumer insights can ...

Lenovo, Sargento and more advertisers customize algorithms through a growing roster of ad tech startups such as Chalice AI.

Ad demand for this year’s Oscars is on the rise, building on last year’s momentum, even as viewership for other major awards ...

“The ability to adapt and evolve at pace to meet the needs of an ever-changing marketplace is key to being a successful ...

Ad Age is rounding up all the hottest social media trends with our new tracker, available only to All Access subscribers.

Hello there, and welcome back to Agency Brief. This week, we’ve got an interview with WPP CEO Mark Read, plus plenty more.

Big budgets don’t go as far when they’re spread across too many agencies. Some brands like to work with multiple agencies, ...

Hill’s Pet Nutrition works through LiveRamp to understand its media strategy, while Adobe signed Warner Bros. Discovery to ...

Formerly known as the “dad shoe” brand, New Balance also made inroads with Gen Z by partnering with Jack Harlow for a pink ...