Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

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Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Understanding why most AI strategies fail The failure to implement AI initiatives extends from the top of the funnel to the bottom. Companies can demonstrate AI works in controlled tests, but nearly ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

B2B marketing on TikTok: What you need to know TikTok is an essential tool for B2B marketers to connect with customers. Updated with details on TikTok's new AI tools for advertisers.

Learn how to implement, automate, and manage structured data across thousands of enterprise pages to boost SEO performance, visibility, and rich results.

An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles.

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Popular LLMs like Google Gemini and ChatGPT have to get their information from somewhere. There ...

When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.

From gaming to marketing, backlash against AI is growing. Here's how to navigate the disillusionment phase wisely.

What your dashboards reveal about channel performance — and what they miss Not all high-performing channels drive results. Some just show up better in reports. Here’s how to spot the difference and ...