Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

B2B marketing news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

MarTech's daily brief gives marketers the latest news, analysis and tactical intelligence on the digital transformation of marketing. The newsletter delivers every weekday and has earned high praise ...

Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior.

Marketing artificial intelligence (AI) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. This gives marketers an advantage as they ...

Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty.

7 ways to boost customers’ emotional connection and loyalty with your brand Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships.

Customer experience news, information, and how-to guides. Learn how marketers are focusing on building great CX and Customer Experiences.

Everything from bulk email requirements to deliverability practices. Updated with what's new about how iOS 18.2 handles email.

Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data ...

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which ...