Sounder just launched a new version of its brand suitability tool for podcasts that can understand the nuances of ...

The FTC's deal with OMG/IPG prohibits agency practices that don't exist. And it distracts from legit concerns about brand ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

Amazon uses the presence of shady or unauthorized sellers on its platform as leverage to bring big brands to the negotiating ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Outcomes-based marketing strategies aren’t a new phenomenon by any stretch. In fact, Emet Advisory principal Erez Levin ...

Alliant will integrate AnalyticsIQ’s audience modeling platform, which is based on user surveys and studies of health, ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel, says president and CBO Elina ...

Dappier ensures that chatbot responses using Benzinga’s data link back to the original source, and it also shares ad revenue ...

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in ...

US Bank CMO Michael Lacorazza on creating AI avatars of key target customers to capture insights and inform ad creative.