The global mobile gaming market in 2024 experienced continued growth, driven by increasing smartphone penetration, ...

TikTok has reclaimed its crown as the world's most downloaded app, dethroning Instagram, which briefly stole the top spot in 2023. It was a two horse race ...

How people shop in the UK continues to morph. Whilst there was an acceleration of online shopping during the pandemic, shoppers fell back in love with in-store shopping once restrictions lifted.

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

Did you know TikTok has about 100 million active users each month in the US alone? And did you also know that the TikTok app itself has been downloaded over 2.6 billion times? TikTok has become one of ...

Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to ...

App messaging is growing to be the preferred communication tool to drive user engagement and conversions within a mobile app. Marketers are taking advantage of app messaging in the form of push ...

This guide will walk you through what a mobile marketing automation platform is, how they work, and how to choose the best one for you. A mobile marketing automation platform is a tool that helps ...

This guide will cover the top influencer marketing agencies, how to choose them, the different types available, and how you stand to benefit from using influencer marketing agencies. As influencer ...

App store optimization companies can contribute to effective efforts when trying to get mobile apps noticed in the crowded app stores. If you’re an app owner or marketer aiming to boost app visibility ...