FMCG, beauty, technology and tourism are key brand categories partnering with influencers to drive awareness and engagement ...

However, lack of reduction in the 18% GST on advertising services remains a missed opportunity, particularly for SMEs and ...

After a premium luggage brand was accused of sourcing products from China, experts decode whether white labelling is as ...

According to media buyers and planners, the formal rate card for IPL 2025 will be finalised after the Champions Trophy and ...