FMCG, beauty, technology and tourism are key brand categories partnering with influencers to drive awareness and engagement ...

To address this challenge, brands are increasingly turning to gamification – a strategy that integrates game-like elements ...

However, lack of reduction in the 18% GST on advertising services remains a missed opportunity, particularly for SMEs and ...

After a premium luggage brand was accused of sourcing products from China, experts decode whether white labelling is as ...

According to media buyers and planners, the formal rate card for IPL 2025 will be finalised after the Champions Trophy and ...

Shiv Aroor is set to leave India Today after an 18-year-long tenure and will soon take on an Editorial Leadership role at ...

Shiv Aroor is set to leave India Today after an 18-year-long tenure and will soon take on an Editorial Leadership role at ...

Industry experts anticipate a positive ripple effect on the economy, with businesses gearing up to capitalise on the rising purchasing power ...

The hashtag #Budget2025 trended as brands showcased their agility in engaging with current events through memes and clever ...

In a major relief for gig and platform workers, Union Finance Minister Nirmala Sitharaman announced on Saturday that nearly 1 crore gig workers will receive identity cards and will be registered on ...

By freeing an estimated Rs 85,000–1.19 lakh crore in disposable income across 30% of urban households, the policy directly ...

By easing financial constraints, the government aims to empower startups to scale faster, innovate fearlessly, and create high-impact employment opportunities ...