The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.

The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the ...

While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR ...

Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.

The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize. The General ...

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses ...

The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens ...

Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to be seen how ...

The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of “Gamerhood.” ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...