CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall ...

Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming ...

Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some ...

Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL ...

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase ...

The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces ...

The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark ...