Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research from Sprout Social. The ...

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

Most Americans say they don't think the government should punish companies for political stances; they also say tech companies should be responsible for removing misleading content, and they affirm ...

Learn how generative AI, user-generated content, AR/VR, and emerging platforms l are transforming social media.

Royal Canin Canada puts an enormous budget behind creating customized, breed-specific pet food that is sold in specialty stores. But many pet owners don't realize how much their dog or cat could ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Discover how generative AI is transforming SEO practices, from content creation to voice search optimization, without losing ...

Martech - Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent ...