McDonald’s saw its sales fall in the UK in the first quarter of 2025, with the company’s CEO stating that the business is ...

A ‘frame, scan, plan’ approach gives marketers the necessary foresight to assess the threats and opportunities beyond their ...

Involving finance in its latest brand campaign as early as possible was key for making sure the benefits were understood by the entire business.

CEO Mark Zuckerberg claims AI will help make advertising a “meaningfully larger share of global GDP” than it is today.

Marketers are no strangers to rebrands - so why has the change from Twitter to X being so contentious in the marketing ...

In the latest edition of our series diving into marketing leaders’ past mess-ups, NatWest Group CMO Margaret Jobling shares ...

Marketers are working harder than ever, but in today’s climate of tighter budgets and mounting pressure, effort alone isn’t ...

In the top 1% of charity adverts ever tested by System1, the World Wildlife Fund is backing its out-of-home approach to bring ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

Three quarters of marketers say colleagues undervalue marketing strategy. Don’t take this lying down, take a strategic ...

UK advertising spend increased 10.4% to £42.6bn in 2024, largely driven by online display and search, according to the ...

Rather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as ...