A blockbuster-like $32.3 million was spent in national TV advertising, per estimates from EDO Ad EnGage - the highest ...

In response to a complaint by the Independent Publishers Alliance, Google responds that new AI capabilities allow users to ...

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CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

Microsoft said it has laid off about 4% of its workforce, or about 9,000 employees. It appears that costs and efficiencies ...

Baidu has restructured its search platform with AI, introducing the most features in years - including extended ...

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Poorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnected from genuine ...

Major brands that cut TV advertising include Amazon Prime Video, down by 64% this year to $13.4 million, and WBD's Max with ...

Released in the U.S. on July 1, the program is rolling out to McDonald’s markets worldwide. Japan, the final market, will ...

“Following the success of the Absolut Warhol launch last year—said to be the biggest artist edition yet from the brand—Pernod ...

EDO Ad EnGage estimates Warner Bros. spent a modest $15.48 million in national TV advertising -- with 4,510 airings, ...