Tokyo – December 14, 2023 – Nielsen Sports today released its latest Fan Insight Report – an independent survey of Japan’s ever-growing legion of sports fans. The report includes rankings of popular ...

In today’s media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

Join this exclusive 30-minute webinar for an in-depth look at healthcare advertising trends. We’ll show how advertising intelligence can empower your marketing decisions and shape strategies for ...

Carole Robinson is Chief Communications and Brand Marketing Officer for Nielsen, responsible for all of Nielsen’s communications and brand marketing efforts, including external media relations, ...

Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire customer journey.

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.